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Question

What SEO strategies have worked for you?

Tags: seo
Date:
Status:Resolved
Question Id:53

Hi there!

Your top SEO strategies have worked for you with next 3 types below:

  1. On-page SEO.
  2. Technical SEO.
  3. Off-page SEO.

By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.

Good luck!

Answer
Date:
Correct:No

There are many SEO strategies that work, but first, it’s important to understand a few key points before employing them.

SEMrush recently (2017) conducted a study of 600,000+ keywords to see which were the most important ranking factors in 2017.

They rated them from ‘not very important’ to ‘very important’, and the following emerged as the top 5 ranking factors:

  1. Direct Website Visits
  2. Time on Site
  3. Pages Per Session
  4. Bounce Rate
  5. Referring Domains

As you can see, while referring domains (links) are still very important, this study appears to indicate that on-page user experience (UX) signals are incredibly important for ranking.

So, whatever strategies you employ, you must factor this in.

What strategies help with UX?

Quality, Actionable Content

 

”Take a holistic approach to SEO, but remember, SEO is ultimately about the search intent of the searcher and that to rank in the long-term, this must be your top priority. Answer that intent with actionable, useful and engaging content.” - Gareth Daine

The first thing you need to concentrate on, once you have the foundations (on-page, site structure, speed etc.) set up, is your content.

Your first priority should be the user/searcher.

While you, of course, want to optimise your content for search engines, too, the priority should be on answering a person’s search intent.

What problem, or question, do they have that you can help solve or answer?

Before you can answer that, you need to answer one fundamental question.

Who are you targeting?

To understand this, you must know what you’re trying to achieve, or what goals you have for a given piece of content.

If your goal is to rank in Google, then you need to be targeting the right people with your content.

It seems obvious, but it’s something that is often missed.

Target those people or businesses that own websites in your niche or related niches.

Individuals who have the ability to link to you (#5 above, referring domains).

Once you know who you’re creating content for, spend time producing something highly-actionable, in-depth (make sure it answers as many questions on a topic for a given search intent as possible), and helps them solve their problems.

Content Promotion

“People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.” - Rand Fishkin

One of the most important aspects of content marketing, and indeed, SEO, is content promotion.

There is no point in having a great piece of content if no one knows that it exists.

You need to get as many eyeballs as possible on your content.

This plays directly into the ‘direct website visits’ ranking factor at the number #1 spot in the SEMrush study linked above.

Sites with higher authority consequently gain more traffic, and as a result, have a better chance of getting the top results in Google.

But, if you don’t yet have that authority, you need to get the attention of as many people as possible.

But, not just any people, the right kind of individuals.

Those who will be interested in linking to, engaging with and sharing your content.

Content promotion is critical to any successful content marketing or SEO campaign.

You may have heard this quote before:

“Create content 20% of the time. Spend the other 80% of the time promoting what you created.” - Derek Halpern

 

In other words, spend 4 times as much time promoting your content as you do creating it.

I believe this to be 100% correct.

I’ve personally experienced the power of this, many times, as have many others.

I’ve tested this approach.

This is an approach that top SEOs such as Brian Dean and others advocate.

Do you need to spend several hours every week creating blog posts to rank and create an audience?

The answer is, you don’t.

Why keep creating more content when you can create just one high-quality, hugely valuable content asset per month (or even every 3 months) that many people will want to see, then spend the remaining time promoting that content?

This is an approach many have taken, including Brian Dean, of Backlinko.

He produces a post roughly once every month on average and has a total of just 34 posts on his site which is around 4 or 5 years old.

Because he strategically promotes his content using the 80/20 rule mentioned above, he ranks for highly competitive terms, has hundreds of thousands of subscribers and drives hundreds of thousands visits to his website every month.

All with just 34 posts, created over 4 or so years.

You should always be promoting your content, regardless of when it was written.

Many people fall into the trap of spending a few hours creating a piece of content, share it out on social media a few times (perhaps even schedule a few posts) and then move on to the next piece of content.

I’d suggest that your time would be better spent creating an amazing content asset, then strategically promoting it as if your life depended on it.

Now, when I say ‘as if your life depended on it’, I’m not talking about spamming your link everywhere you can online.

I’m talking about strategically positioning your content in front of as many of the right type of people as possible over a period of time.

Again, your promotion efforts don’t have to occur all in one block of time.

Spending 80% of your time on promotion and link building activities will work wonders for your rankings.

Finally, building genuine, long lasting relationships with people and influencers in your industry is very much a part of this promotion process.

Relationships are essential to long-term success, even where SEO is concerned.

Answer
Date:
Correct:No

Here are some SEO strategies that have worked for my business:

Produce The Most Awesome Content Possible

You already produce content. But is it really as awesome as it could possibly be?

To outrank your rivals, you really need to be producing content that is much better than theirs. This means going more in-depth into a topic, covering allbases and answering a user’s query with as much information as possible.

It means providing an insane amount of value that people can actually use.

Google wants this from you. It wants to see you producing top notch, long-form content that improves the user experience. The more you do this, the more engagement your content will get, the more links it will receive – and the higher it will rank.

A smart way to produce better content than your rivals is to use a tool like BuzzSumo to find content that’s performing super well already in your niche. Take a look at it, spot weaknesses – and then go about producing a similar piece of content that’s even better.

And if you’re still stuck for content ideas, you can always recycle your existing content and make it better.

Implement Chatbots

Can chatbots really improve your SEO efforts? They sure can – and they could be the secret weapon your rivals aren’t using properly just yet.

A chatbot – or digital assistant – is an artificial intelligence powered piece of software that answers user queries in an instant. It also personalizes the user experience and nudges the prospect closer to a sale simply by providing answers.

Studies have even shown that AI itself will manage as much as 85% of all customer relations by 2020. And because customer service is now more important than product, it’s key that you do all you can to improve the user experience. And when the user experience is awesome, customers stay on your page longer and engage more. This improves your website in the eyes of Google’s RankBrain – which boosts your ranking.

Up Your Social Media Game

Social shares are important on social media. It isn’t rocket science – the more times your content is shared on social media, the more people will see and interact with it. Bingo.

However, what’s less well known is that social shares also impact your SEO efforts in a positive way. How? Once again, the more times your content is shared, the more it’s seen. The more it’s seen, the more people will link out to it – which means new backlinks to boost your ranking.

Naturally, for your content to be shared like crazy, you need to be producing top notch, amazing content (see above).

You also need to know what social channels you should be on, and the kind of content you should be creating for each one.

Create Topic Clusters

Topic clustering is the new black. Essentially, topic clustering is when you pick a main topic relevant to your niche and create a page for it (such as digital marketing), before creating a series of subtopic pages that all link back to your main page (otherwise known as a pillar page). If digital marketing is your main topic, your subtopics could include digital marketing for beginners, SEO tips and tricks and so on.

Topic clustering is a great way to boost your SEO efforts because it positions you as the expert on a particular niche. And because many companies don’t have the time or energy to create topic clusters (or they simply don’t realise their value yet) now is the time for you to get ahead.

Here’s a resource to help get you started with topic clustering.

Double Down On Guest Blogging

Guesting blogging is an excellent way to grow your backlinks and thus boost your rankings. The idea is that you find authoritative websites in your niche that accept guest blogs, before pitching your idea to them. Then, you write the article and include a link to your website. This drives more traffic to your website directly from the website itself, and it also drives more traffic in the SERPs simply because the link juice you gain will improve your rankings.

Carry Out An SEO Audit

If you want to stay one step ahead of your rivals, you need to do the things they’re not prepared to do.

And many online marketers aren’t prepared to carry out an extensive SEO audit. Why? Because it’s pretty damn time consuming.

However, the benefits are awesome: With an SEO audit, you will know exactly what content to double down on, which content to tweak – and which content to eliminate altogether. The end result will be a healthier website that ranks higher and drives more high quality traffic.

 

Go here to learn more about how to carry out an SEO audit.

Stick to White Hat SEO Techniques

Lastly, don’t ruin everything by engaging in black hat SEO practises. Some online marketers engage in black hat practices by mistake. For example, they’ll grab cheap backlinks from PBN’s without even realising it.

Instead, it’s a good idea to stay one step ahead of your rivals by being sensible about everything you do. Build high-quality backlinks, publish top-notch content all the time, and don’t pay for links. Play by the rules, always. That way, you’ll minimize the risk of falling foul to an algorithm change that might cause a rankings drop. Instead, you’ll be free to climb the SERPs the legit way.

 

All the while, make sure you don’t commit black hat SEO by mistake. Google will penalise you.

 

Answer
Date:
Correct:Yes

Well, several factors can influence your website's search results. Over the years, I did many experiments and worked on several websites. This is not a simple process. You must constantly update the website with new updates. Some of the changes that have always do well. I always keep these things in mind to generates good traffic on the website and reach more and more people on our website.

Focus on Heading Tags: Search engines pay special attention to the words in headings because they expect headings to include clues to the page’s main topics. The H1 tag indicates your most important topic, and the other H# tags create subtopics. Every page must have only 1 h1 tag and it must be unique.

Focus on Keyword Density: Content plays the most important role to rank a website it is also referred as King among factors involved to rank websites. We always focus on keyword density and make sure our SEO campaign keyword density should be better.

Website Loading Speed: Make sure website loading speed should be good. Quick load of website gives positive impact to the user. Slow page load time is one of the biggest complaints of web users. Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

Focus on Trending Topics: Focus to link on trending and recent topics related to your business, it will be helpful to build relationship with other business partners.

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